Emerging Mall Culture and Shopping Behavior of Young Consumers
نویسندگان
چکیده
منابع مشابه
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Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers’ mall shopping behavior, they have been set in a Western cultural context. By adopting a value–attitude–behavior (VAB) model, this study examines what and how personal values influence consumers’ mall shopping behavi...
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ژورنال
عنوان ژورنال: Advances in Anthropology
سال: 2019
ISSN: 2163-9353,2163-9361
DOI: 10.4236/aa.2019.93010